The Lean Startup by Eric Ries: This book popularized the concept of using the scientific method to create and manage successful startups. It emphasizes rapid iteration, validated learning, and a build-measure-learn feedback loop
Experimentation Works: The Surprising Power of Business Experiments" by Stefan H. Thomke: This book explores how businesses can harness the power of experimentation to drive innovation, make better decisions, and improve performance. It provides real-world examples from various industries.
Testing Business Ideas by David J. Bland and Alexander Osterwalder: This book focuses on practical techniques and tools for testing and validating business ideas. It provides a step-by-step approach to experimentation, helping entrepreneurs and innovators reduce the risk of failure.
Experimentation Matters: Unlocking the Potential of New Technologies for Innovation by Stefan H. Thomke: This book delves into the importance of experimentation in driving innovation and how organizations can effectively leverage new technologies to experiment and learn.
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker and Pete Koomen: This book specifically explores A/B testing, a popular method for conducting controlled experiments in online marketing and product development. It covers principles, case studies, and best practices for optimizing digital experiences.